I'm excited to share a case study on how I scaled a single campaign to 𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 Pakistani rupees in sales with just 𝟑𝟎𝟎,𝟎𝟎𝟎 Pakistani rupees in ad spend. I achieved this using Facebook ads and a 𝟔.𝟔 𝐑𝐎𝐀𝐒 in just 𝟒𝟓 𝐝𝐚𝐲𝐬.
Test Different Creatives
The first step was to test different creatives. I created a few different ad copies and images and ran them against each other. After a week, I observed that the creatives that were performing better were the ones that were more relevant to my target audience.
Create a campaign budget Optimization (CBO)
Once I had identified the winning creatives, I created a campaign budget optimization (CBO) campaign. A CBO campaign is a type of Facebook ad campaign that automatically optimizes your budget across your ad sets to get the best results.
Target a winning audience
then I targeted a winning audience. I identified a 0 to 5% and 5 to 10% lookalike audience as my winning audience. A lookalike audience is a group of people who are similar to your existing customers.
start with a small budget and monitor the results
I started with a small budget of 3,000 PKR and monitored the results for three days. During this time, I started to see the desired results.
scale the campaign gradually
Once I was confident about the campaign's performance, I decided to scale it further. I increased the budget by 20% and noticed even better results. By this point, I realized that I could scale the campaign effectively. I continued increasing the budget gradually, from 3,000 PKR to 9,000 PKR per day, which resulted in even better outcomes.
focus on targeting winning audiences
When scaling a campaign, it's important to focus on targeting winning audiences and using successful creatives. This way, you won't feel discouraged. Lastly, a helpful tip is to increase and scale the campaign at 11 pm at night.
conclusion:
This case study shows that it is possible to achieve significant sales with Facebook ads, even if you have a small budget. By following the steps outlined in this case study, you can increase your chances of success.